Disney Advertising Sales Advertising Week 2020 Recap

Trials & Triumphs: Going behind the scenes with a top streaming TV marketer. More competitors, subscriber churn, a social upheaval, content wars and a global pandemic. Navigating 2020 has challenged even the most seasoned of marketing veterans, including Hulu’s Marketing lead Pato Spagnoletto. For the first time, Spagnoletto will discuss what he’s learned in the face of constant change, how Hulu pivoted with its marketing approach and the best way to attract and retain subscribers.

Watching TV isn’t always as simple as pressing play; many factors such as moods, serendipity and the love of browsing are making a comeback among Generation Stream. This audience of streamers relies heavily on their emotional compass to carve their entertainment path. In this session, Hulu explores the impact of these content decisions, the effect they have on viewers’ attention, and what this means for the future of streaming TV advertising.

As the market continues to lean into outcome based advertising and buyers continue to ask for deeper insight into audience behavior to understand if their ads are delivering results, the industry needs a true, holistic cross-platform attribution solution. Join Disney, Hulu and Samba TV as they explore how they’re working together to enable full campaign attribution for advertisers across all platforms including linear, streaming and digital.

Streaming TV viewing is increasing, and the number of consumers who choose streaming as their primary source of television is increasing too. Today, 90% of all 13-54-year-olds watch TV on a streaming platform. That’s an entire generation of consumers who most actively engage with their favorite TV show and movies — and their favorite brands — in a streaming environment.  At Hulu, we believe that all types of businesses, whether small, medium or large, should have an opportunity to reach that valuable Generation Stream. In this session, Hulu’s foremost Streaming TV experts will give small businesses best-practices for reaching your target consumers; from in-depth audience insights to creative tactics and tricks of the trade for telling the best story to achieve your objective, you’ll have all the resources you need to start reaching consumers in streaming after this session.