Overview

Long-Form and Short- Form video includes Preroll and Midroll ads.

Availability

Please note that web inventory is available only on the following sites

Ad Specifications: Site Served Video

Please allow five business days for testing and review.

Supported Platforms

  • Mobile
  • Tablet
  • Desktop
  • Connected Devices

Duration

30 seconds maximum, 15 seconds minimum; video exceeding 30 seconds subject to approval

Video Submission and Encoding Specs

  • DisneyNOW Digital Media Mezzanine File Format requirements
  • It is our intent to provide the highest possible experience to the consumer for both content and advertisements. As such, we ask that all file based deliveries follow the following guidelines:
    1. HD is preferred over SD. If an HD asset is available please provide this format.
    2. Please provide the highest quality digital master QuickTime file available within the technical specifications below. If your asset does not meet the technical requirements, do not convert your file to fit the specifications. Instead return to your digital master or tape and recreate the QuickTime mezzanine file.
    3. Video must be broadcast quality and void of any visible compression artifacts.
    4. Audio must be stereo, in sync with video and void of any distortion.
    5. Files must be in QuickTime format (specs below) with all file names ending in .mov.
  • QuickTime Mezzanine File Specifications
  • High Definition QuickTime (MOV)
    • Video Dimensions: 1920×1080 or 1280×720
    • Video Display Aspect Ratio: 16×9
    • Video Pixel Aspect Ratio: Square (1.0)
    • Video Frame Rate: 23.98 or 29.97, native frame rate only, do not adapt or convert
    • No “pillar box” allowed
    • Video Scanning Method: Progressive ONLY
    • Video Codecs Accepted
      • ProRes HQ in MOV containerh264 (50mbps at Main Profile @ Main Level, 4:2:0 color space) codec in MOVMP4 container
  • Audio: Stereo PCM 48khz, 16 or 24 bit
  • Audio Codecs Accepted:
    • UncompressedAAC: 192kbps or higherMP3: 192kbps or higher
  • Other:
    • No letterboxing or pillarboxing:15 or :30 duration10GB max file sizeNo slates, countdowns, or leaders